Google Ads

The Google Ads Collector enables you to collect and monitor main Google Adwords KPIs. This article includes:

  1. Creating a Google Ads Data Source - Connect to your Adwords account.
  2. Creating a Google Ads Stream - Choose one of the existing templates.

Alerts and dashboards will be created automatically. You can edit the alerts and dashboards or create your own.

Creating a Google Ads Data Source

  1. In the Navigation Panel, go to Integrations > Catalog. 
  2. Use the Search box OR click the Business Packages filter to locate the data source.
  3. Hover over the Google Ads tile, and click Start.
    Note: If the data source has already been used, a dialog is displayed in which you can select from one of the listed sources. Alternatively, create a new source by clicking Add a new source.
  4. In the displayed dialog, follow the onscreen instructions, namely requesting permission to access your Google Adwords accounts. 

    google_ads_login.png

Note: The Google account you provide needs to have read access to your Google Ads accounts.

Creating a Google Ads Stream

If you have just created a Google Ads data source, skip to step 3.

  1. In the Sources page (accessed by clicking Integrations > Sources in the Navigation Panel), filter the list of streams to find the Google Ads source for which you want to create a stream query.
    Note: The streams associated with that source are displayed. If the streams panel is empty, no streams exist for that source.
  2. Hover over the Google Ads data source, and click + New Stream. The Stream Query page is displayed. 
  3. Define the following:
      • Select the account from the list of available Google Adwords accounts.
      • Select the use case from the available use cases (Conversion Analysis, Account Performance or Campaign and AdGroup Performance).
      • Set the scheduling parameters: click the pencil icon to define the Collect Files Every, Delay (Minutes) (default is 45 minutes), and Collect Since (default is Last 7 Days) values.
        Note:  Select the Daily Accumulation checkbox if you want to preserve backward compatibility. When creating a new stream we recommend keeping it unchecked.

        GoogleAds-Stream.jpg
  4. Click NEXT to collect data and move to the Stream table.
  5. In the Stream Table page:
      • Click Stream-It to stream the metrics.
      • We will create the Required Alerts and Dashboard for you; they will be available once the stream is live.

        auto_created_entities.png